
eSchool
- SaaS ERP for medium schools
- 12 customers; 0 to 1
- Shutdown: GTM learnings
Sastra is a product-and-services enterprise AI company combining software engineering and selective services with governed AI products: Medha, MedhaOS, and SastraPDF. Its work spans document intelligence, workflow automation, application modernization, integrations, and web and mobile applications.
Mission: Sustain, Adapt, Transform. Grow
Vision: Building a global tech enterprise; a lasting heritage harnessing the market disruptions
Sastra is a progressive company with a deep entrepreneurial scar in its DNA. It has been envisioned to become an enterprise software company since its inception in 2012. Our journey has been transformational. We started with a humble beginning of delivering software projects as a sub contractor to building & scaling our own products catering to varied sectors. Leveraging these bootstrap experiences, we now reached a point where we are able to design, build & train our own AI models. We went all-in with Medha.

Builder, Enterprise Architect, AI Researcher, Serial Entrepreneur. Pavan has spent most of his career building and growing Sastra. Before bootstrapping Sastra, he was Co-Founder and CTO of ATExpert I Services, leading offshore software delivery. He has led Sastra with resilience since founding it in 2012.
Think beyond the obvious.
Sastra’s journey from IT consulting and services to products, AI and Medha.
The values that shape how Sastra works with its customers, employees, investors and one another.
Sastra has undergone multiple transformations & it required resilience. We believe such transformations are to be faced in the future in order to reach our company’s vision. We encourage & expect our teams to demonstrate resilience as necessary at work.
Needless to say, “honesty is the best policy.” It instills trust among team members quickly. It also creates an environment devoid of unnecessary corporate politics & helps teams stay focussed on reaching the company's vision & goals.
Transparency instills speed at work. It encourages effective communication; builds trustworthiness among team members & further enables empowerment.
We keep our teams lean & nimble to reduce red tape. This creates scope for employee empowerment so they own up deliverables & outcomes. Providing such a culture is necessary for us to expect our employees to demonstrate ownership.
We encourage our employees to demonstrate resourcefulness - being altruistic; frugal; social. All this is good for employees, company & society.
“Doing the correct things correctly - while you are not being watched.” This is not a big ask yet, becomes an integral part of the way we work at Sastra.
During COVID, Sastra combined technology and direct local support where it could make a practical difference.
During COVID, Sastra built and launched Quizerrr as a free quiz and learning platform for people across age groups. The initiative was designed to offer a positive alternative to excessive social-media use during periods of isolation. Daily quizzes, trivia, self-challenges, group play and competitions encouraged regular participation, with real prize money awarded in selected contests.
During the second phase of COVID, Sastra adopted two villages in East Godavari for direct community support. COVID protection kits were distributed to residents, and oxygen cylinders were arranged through the local panchayats so emergency oxygen support was available within the villages.
Continue into the people, opportunities and information behind Sastra.
Follow the professional journey, operating philosophy and product vision behind Sastra.
Sastra is currently 100% founder-owned, with no external equity investors. Explore its proprietary technology, commercial direction and long-term product opportunity.
Explore opportunities to contribute to practical engineering and governed enterprise technology.